Please use this as your guide for 9Livery sponsorship application. We currently offer partial sponsorships only. Unless previously discussed with 9Livery, applicants will need to apply yearly for renewal.
The relationship between a sponsor and the sponsored must be a mutually beneficial one. Sponsorship is not the process of trying to get free parts for your project because you cannot afford to buy them on your own.
Sponsorship, and the act of being sponsored by a shop, is entering into a contract with a brand that you have a sincere interest in promoting. Many companies require that you sign a contract to gain sponsorship, and they can even have monetary penalties if you do not fulfill your requirements. Any aftermarket company is going to receive hundreds (if not thousands) of sponsorship proposals each year. Therefore, in order to gain sponsorship, you will have to set yourself apart from everyone else out there with a sick build that is in the same position as you.
Here are the requirements for 9Livery sponsorship consideration:
- A thoughtfully and professionally designed sponsorship proposal must be presented in person or emailed to 9Livery@gmail.com - We will not consider sponsorship requests via any other method. When emailing your proposal please use the subject: 9Livery Sponsorship Application
- Sponsored cars must show a minimum of 8 times a year either with 9Livery or on their own. (We will conduct periodic reviews to make sure you are upholding this requirement)
- All prominent social media sources in use by the sponsored will state: Sponsored by @9Livery
- All sponsored cars must display a minimum of a 24” 9Livery banner on their front windshield. Various colors are available. All individual sponsorship banners are $15 for 24” or $20 for 43”.
*Car clubs will be on a tiered banner fee schedule:
1-3 24” banners = $15 each
4 or more 24” banners = $10 each
You are expected to order your banner within 2 weeks of being accepted into 9Livery sponsorship. If you do not comply, your sponsorship will be revoked. This does not apply to vehicles with existing 9Livery sponsorship banners.
- While sponsored by 9Livery, Inc. competing sponsorships must be addressed prior to accepting
All sponsorships are partial, giving 2-25% off of the already low 9Livery pricing. Each manufacture sets a specific discount for their products and we must sell within their guidelines. With over 200 brands that we carry, we do not have a list with set discounts. Each transaction may vary from brand to brand as far as discount percentage. We will do our best to make sure that you are getting the lowest price possible. Your biggest discounts will be on name brand wheels and/or body effects.
Never, EVER Just Expect Free Product – Now more than ever, companies have to be smart with their marketing dollars. Long gone are the days where free was no problem in the automotive aftermarket…that was more than 10 years ago folks. Partial sponsorships are the norm in the industry these days, with most companies having established discount structures based on a set of pre-determined criteria requirements. Only the highest profile builds are ever considered for anything beyond that, and the people behind those builds you likely already know their names.
If You Act Entitled, You Will Likely Be Disappointed – If you approach a sponsorship opportunity with your hand out, chances are you will walk away empty handed. By being granted sponsorship, you are basically becoming a brand ambassador for our company. You are effectively asking to become an extension of the marketing arm of 9Livery and will be a representation of our brand at all events and functions. If you are not prepared for this responsibility, you should not apply for sponosrship.
Do Your Research – A company wants to know that you know their products, and therefore would be able to properly promote them. Before considering entering into a partnership, know what products are right for your project. Nothing makes you look worse than asking for sponsorship on a vehicle when we do not carry the products you are looking for.
Set Yourself Apart! Any company you send a request to will be looking for much more than local car meet participation and willingness to apply a vinyl sticker to your vehicle. Especially for products with a price tag that is well into the thousands of dollars (such as a Supercharging System), an aftermarket company is looking for guaranteed exposure, such as letters of intent from established magazine editors stating their intention of featuring your car in their publication upon its completion, or references from other aftermarket companies who intend to feature your vehicle at SEMA, or at other high profile venues.
Make sure you send us photos of your vehicle. No proposal could be complete without them. High quality photographs are a plus.
A sponsorship proposal should attempt to answer the basic questions, while also instilling a sense of excitement and purpose. Who are you? What separates your build from the rest? What can you bring to the table that will be of value to 9Livery? When and where will your completed project be seen/exhibited/raced over the next 12 months? How can you improve a sponsor’s business by working with you? Compulsory elements that cannot be left out of any proposal are a detailed modification sheet, list of other companies or brands already involved with the project, and a minimum 12 month event schedule where the vehicle will be featured or on display.
As stated above, being a sponsored individual is like becoming a representative of the company that is sponsoring you. You will need to know about the products on your car, and you will be expected to be capable of answering questions about the products at the shows/events/races that you attend during your period of sponsorship. Just reading off a roll call is not enough. How did the suspension parts improve the handling of your car/truck? How did the Supercharging System improve the performance? Why should someone else also look at these products for their own vehicle? You get the idea.